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AccucastSM Strategic Services
Unmatched Full Service and Expertise to Grow
E-mail Marketing Revenues
Whether using e-mail for promotions, newsletters, e-bills, surveys,
loyalty fulfillment, or direct sales support, the fundamental goals are
always the same – increase company revenues. Our team of Strategic
Services experts understands what it takes to create e-mail strategies
and programs that generate the highest results – and revenues for
our clients.
As a pioneer of the e-mail marketing and technology industry,
Strategic Services leverages our knowledge to combine marketing best practices
with tactical campaign management. Strategic Guidance, Creative Implementation, Full
Service Creation and Deployment, and Agency Sales and
Marketing Tools are available in short and long term engagements.
Leverage the Power of Strategic Services:
- Total management of organizational e-mail marketing efforts
- Improving existing campaign effectiveness by retaining the help of
e-mail subject matter experts
- Initial “hand-holding” during the beginning of a new
e-mail program
- Ancillary e-mail marketing staff to maintain marketing
consistency when organizations lose staff and expertise
Strategic Guidance
Are you achieving the highest possible results from
your e-mail marketing efforts?
Whether an organization is new to e-mail
marketing, or has been sending messages for years, improvements are
always possible. Using our defined process, Strategic Services
analyzes business objectives, then applies best practices to determine
possibilities, define goals, create marketing plans, and advise on
implementation. We help clients obtain a clear understanding of opportunities
and provide actionable guidance to dramatically improve campaign performance.
Creative Implementation
Do you know what your messages say about your
brand?
Crafting a beautiful e-mail template is only part of successful creative.
With dozens of popular e-mail clients, ill-prepared HTML may not render
properly and can sacrifice brand integrity. Without assistance, text
messages can appear boring and lifeless. Recent e-mail clients, such
as Gmail, offer new reasons to fine-tune creative. Using research and
experience, we can create new templates from scratch or review and advise
on existing template improvements. If you are looking for more than HTML,
we can help with Flash and video too.
Full Service Creation and Deployment
Does your company have the resources
to create and deploy e-mail campaigns?
Strategic Services has the
resources and experience to manage hourly, daily, weekly, or monthly
campaign creation and deployment. Whether a company is just starting
out and needs manpower to do initial work, or requires ongoing, complete
management of campaign activities, Accucast Strategic Services offers
packages that can fully cover e-mail marketing needs efficiently and
affordably.
Agency Sales and Marketing Tools
(exclusively for Agency Clients)
Does your sales team know how to sell e-mail marketing services?
By
expanding the scope of client billable services, e-mail comfortably fits
in any marketing mix designed to communicate one-to-one. Access to Accucast’s
marketing resources coupled with sales training is a powerful resource
to see agency e-mail marketing revenues increase.
Strategic Scorecard
Do you know that 66.6 percent of consumers receive e-mails that may have nothing to do with them or their interests?
What can you do to overcome these challenges that minimize the chances of existing or future campaign success? It starts with redefining why e-mail is important to one - your customers, and two - your organization.
Accucast's innovative Strategic Scorecard was designed to help you evaluate and understand how your company's e-mail efforts rate against top industry benchmarks, and provide recommendations on how you can improve your long term e-mail practices and strategies.
The Strategic Scorecard will analyze 10 separate yet critical e-mail campaign components, including:
- Bounce Rates over Time
- Open Rates Over Time
- Click-Through Rates Over Time
- Evaluation of HTML Content Best Practices
- Test Matrix Recommendations
- E-mail Churn Rate Analysis
- Domain Analysis
- Scheduling Analysis
- Overall Use of Accucast
- Evaluation of Opt-in
The Strategic Scorecard will provide a foundation for determining the health of your existing e-mail strategies, plus lay the ground work for future strategies, with the overall goal of increasing the value of
e-mail to your organization and most importantly, your customers.
Contact our sales team
or call 877-4-ACCUCAST (422-2822) to learn more about putting Strategic
Services to work for your organization.
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