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The Industry's First Complete Deliverability Toolkit for E-mail Marketers

Whether you're using a third party or an in-house e-mail marketing solution, Accucast^SM Deliverability Services can help you reduce Spam complaints and Blacklisting, predict and correct problems with message (or HTML) readability, and eliminate unnecessary filtering or blocking by ISPs. No matter how you send e-mail, Accucast Deliverability Services can improve all facets of your campaign faster and more profitably than anyone else.

Accucast® Filter Advisor Filter Advisor can improve your delivery rates by landing your valued messages into recipient inboxes. E-mail marketing is immediate, cost effective and it achieves results, but inbox delivery is crucial for success. With constantly changing ISP regulations and new filtering products entering the market every day, ensuring inbox delivery can be a daunting task. Whether you're using an in-house e-mail marketing solution or a third-party ASP, Accucast's Filter Advisor can help your permission-based messages break through. Filter Advisor analyzes your message against a customized database of Spam filter rules. When Filter Advisor is activated, message content is compared to thousands of updated Spam filter policies. When the check is complete, you receive a scorecard rating via e-mail with potential triggers and a customized actionable report that suggests modifications for messages based on rule violations.

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Accucast® Content Advisor With Content Advisor, you can view your message content across all major e-mail clients to determine if it looks as you intended. Your e-mail is read by recipients using hundreds of different e-mail clients, from Web-browsers, to installed software, free ISPs, paid services, and corporate e-mail clients. With the scores of e-mail clients being used in homes and workplaces around the world, you need to know if your creative is being rendered correctly.

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Our system is designed to alert contacts at your company, as well as ours, if deliverability problems occur. Deliverability Watch ascertains your delivery ratio: number of bounces/number of attempts. It also identifies specific error codes that match standard error codes provided by ISPs. Our dynamic rule set, maintained by Accucast, changes as ISP policies evolve, ensuring the best results.

Accucast^SM Deliverability Resolution
Accucast works on your behalf to resolve deliverability troubles. Our team of experts will proactively identify and resolve conflicts as identified through Deliverability Watch and Deliverability Assessment.

Accucast's team establishes personal contacts on your behalf with the top ISPs. We can coach you through the Whitelisting process by checking technology and business-driven issues imperative to meeting Whitelisting requirements. Our deliverability team consults with clients to determine ISPs that have an impact on the e-mail marketing strategy, then establishes a plan for deliverability priorities with the client.

"Accucast allows us to provide our brand teams with the most functionally advanced reporting features available. Now we can track how our digital communications strategy is received and respond accordingly." – Brown-Foreman

Accucast^SM Deliverability Assessment
Determine where technical, content, and brand problems exist to improve overall deliverability.

We capture delivery ratios for all e-mail sent during a two week period and compare with national averages. We perform a full analysis of your server configurations for possible compliance deviations, including: MTA, DNS, and firewall configurations. We review major real-time Blacklists (RBLs) where your company's reputation as a permission marketer may come into question. Also, a brand analysis is performed to assess your company's reputation in the marketplace in regards to Spam. Deliverability Assessment will help you gain a greater understanding of your organization's e-mail deliverability, infrastructure, and configurations. You'll receive insight into your company's messaging metrics and actionable advice to improve e-mail marketing and communication efforts.

Accucast can quantify the business impact that its Deliverability Services can have on your business. Contact our sales team to learn more about what unmatched deliverability means to you.

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