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For in-depth knowledge of e-mail marketing issues, download one or all of Accucast's White Papers. Each White Paper is a relevant, informative resource for any e-mail marketer.

E-mail Marketing Handbook I The E-mail Marketing Handbook Volume I
Whether you are new to e-mail marketing or just need a refresher course, take a look at Volume I of the E-mail Marketing Handbook.
   
E-mail Marketing Handbook II The E-mail Marketing Handbook Volume II
A more in-depth resource for e-mail marketing best practices. Learn how to formulate an e-mail marketing program and read case studies from the experts.
   
E-mail Marketing Handbook III The E-mail Marketing Handbook Volume III

It discusses the relationship between Marketing and IT departments and is a great guide for dealing with the technical issues surrounding e-mail marketing.

   
E-mail Marketing Handbook IV The E-mail Marketing Handbook Volume IV

E-mail marketers are very concerned with deliverability. Considering ISPs, filters, and authentication, deliverability seems complex and is also often misunderstood. In our fourth edition of the E-mail Marketing Handbook, we explore what e-mail marketers need to understand and implement for delivery success.

 

     
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