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  As leaders in the e-mail marketing industry, we often share our knowledge by writing articles for outside publications. We have been featured in BtoB, Direct, and Target Marketing magazines, just to name a few. Check out the following articles written by our Accucast team, which have appeared in major magazines and Web sites. For articles written about us, visit the Recent Press section of our Web site.

If you are a magazine editor and interested in publishing an article on e-mail marketing, contact .


Brand Control  
Brand Damage by Tricia Robinson
Are You A Brand Champion? by Andrea Cannistraci
Building Brand Awareness Through E-mail by Andrea Cannistraci
   
Deliverability  
Top 20 Items to Increase Deliverability Rates by Spencer Kollas
   
How-Tos  
Excellent E-Newsletters by Kara Trivunovic
Get Down to Business! Use E-mail for B-to-B Customer Retention by Michael Pridemore
How to Maximize Your CRM Strategy by Tricia Robinson
Staffing Up: Tips for Hiring E-Mail Marketers by Michael Pridemore
Starting an E-mail Newsletter - Practical Advice for SMBs by Tricia Robinson
E-mail Marketing: Your Place or Mine? by Michael Pridemore
   
Strategy  
A CMO's Resolution Wish for 2006 by Tricia Robinson
Delta Air Lines Flies High with E-mail Automation by Michael Pridemore
E-mail and Direct Mail: An Awesome Alliance by Tricia Robinson
Killing the Producer by Tricia Robinson
Why Quality E-mail Marketing Is Not a Commodity by Tricia Robinson
Why You Should Buy Instead of Build an E-mail System by Tricia Robinson
Winning E-mail Campaigns Depend on Data by Michael Pridemore
     
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